Tom Glatt to Speak at Reaching Members Conference

Glatt Consulting founder and strategy consultant Tom Glatt, Jr. will speak on the subject of credit union products at CU Conferences’ Reaching Your Members in the 21st Century conference. The event will be held November 12 – 15, 2015 at the Sheraton Austin at the Capitol in Austin, Texas. Continue reading “Tom Glatt to Speak at Reaching Members Conference”

Is “Products Per Member” an Important Strategic Objective?

Products Per Member

Originally published May 29, 2012 on CUinsight.com

One of the more prevalent corporate objectives in the credit union community is to elevate the number of products per member/household. The thinking goes that if a credit union defines an objective to improve that number it will result in an institutional “sales” focus, which in turn will drive greater product penetration, usage, etc. As far as big corporate objectives go, this one fails not only to inspire the sales effort but also to drive the level of desired member engagement. Here’s why. Continue reading “Is “Products Per Member” an Important Strategic Objective?”