Tom Glatt, Jr’s most recent CUinsight article “Why Drive a Cohesive Common Bond” is now online. The article discusses cohesive common bonds between groups, and between a group and a brand, and how theese bonds are used to build lasting relationships.
What does this have to do with a paragraph excerpt from a research paper on online social networks? When I look at those credit unions enjoying sustained membership growth, there is usually a defined strategy to build a sense of brand community amongst members. By contrast, those credit unions with diminished membership growth usually possess a lack of “connectedness” between members, and between members and credit union.
The full text of the article can be found at http://www.cuinsight.com/why-drive-a-cohesive-common-bond.html
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