Tom Glatt, Jr’s most recent CUinsight article “Social Media is Not a Goal – Part 3” is now online. The article discusses the use of social media as a tactic to aid in successful attainment of credit union education objectives.
Our task in educating consumers is to ensure the delivery of information that improves the basic literacy skill set required to both evaluate and use products. When you think of it that way, it becomes more clear exactly what we should be teaching consumers–and it should be evident that subject matter must be broadly focused rather than limited solely to the feature set of internal products and services.
The full text of the article can be found at http://www.cuinsight.com/social-media-is-not-a-goal-part-3.html
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