Tom Glatt, Jr’s most recent CUinsight article “Social Media is Not a Goal – Part 2” is now online. The article discusses the use of social media as a tactic to aid in successful attainment of credit union strategic objectives.
In the context of growth, however, conversations can be initiated by either consumers or the credit union, or both. Successful facilitation of growth, then, requires credit unions to engage in push/respond … respond/push strategy, where the credit union creates growth-focused messages and responds to growth-related requests. This method is truly different than how most credit unions currently support growth objectives via social media, however, which involves a heavy amount of broadcast “promotion” and little targeted messaging and listening.
The full text of the article can be found at http://www.cuinsight.com/social-media-is-not-a-goal-part-2.html
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