Glatt to Speak on Social Media Reputation Risk

Glatt Consulting, LLC Executive Consultant and owner  Tom Glatt, Jr. will speak at CU Conferences’ Business Development and Marketing Conference. The conference is scheduled for February 6 – 8, 2011
 at The Venetian All-Suites Resort
 in Las Vegas, Nevada.

Tom’s session topic is entitled When Social Media Attacks: How To Survive An Uprising

Session Description

More credit unions that ever now participate in the vast network of social media sites. Social media can be a great tool for market awareness, sharing vision and value with members and potential members, and connecting members to available products and services. The downside to social media is that as quickly as a positive message can be distributed, so too can a negative message – and often the negative spreads farther and wider than the positive.

In this timely session, speaker Tom Glatt, Jr. will showcase examples of when “social media” attacked popular brands, and explain how those brands rose to minimize the lasting negative impact of attack commentary. The session will also explore response strategy, brand messaging, and the connection social media outreach has to long-term strategic success.

Conference Description/Details

Our expert speakers will address the ever-increasing challenges of growing your membership base through business development and creative marketing.

Conference details available at: http://cuconferences.com/11BDBL/

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Media Contact Information

Jennifer L. Glatt
Glatt Consulting, LLC
Tel: (888) 217-5988, Ext. 801
Fax: (888) 217-5988
Email: info@glattconsulting.com

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